Why Get Your Golf Clubs Custom Fitted??The importance of using the best equipment for your
golf game cannot be over emphasised. Consistency, distance, trajectory,
control and accuracy are all affected by the use of unsuitable
equipment.
Recently, golf club technology has dramatically changed. Club
heads are now bigger and more user friendly than ever before, allowing
YOU to hit the ball consistently further and straighter.
Using modern day equipment is essential, but it must be
suitable for you. Standard clubs are available off the shelf, but there
is no industry standard. Therefore to maximise your playing potential,
you must use clubs that offer the playing characteristics you desire.
YOUR IRONS, DRIVER, FAIRWAY WOODS, HYBRIDS and WEDGES MUST BE THE CORRECT:
- DESIGN
- LOFT
- SHAFT FLEX
- LENGTH
- LIE ANGLE
- GRIP THICKNESS
Golf Club Design
Golf clubs vary in appearance and playing characteristics. The
type of club best suited to a player depends on skill level, ball
striking ability and desired playing features.
Beginners or improving players will suffer from a variety of
swing faults affecting accuracy and distance. Through club design,
common swing flaws e.g.: slices, can now be accounted for helping the
ball fly straighter and further!
Shaft length
The correct length helps players consistently deliver central
strikes, producing maximum ball speed and control. Longer shafts
produce more club head speed, but consistency and control can be lost. A
player’s address position, swing mechanics, ball striking, shot
pattern, posture during their down swing, height, and wrist to floor
measurement must be considered as this affects shaft length.

Lie Angle
With irons, once the correct shaft length has been
determined, the lie angle must be established. This measures the angle
between the sole of the club and the centreline of the shaft,
If a club is too upright, the ball starts left of the
target. Too flat a lie results in the ball flying right. Therefore
ensuring your clubs have the correct lie angle, gives you the best
chance of hitting the ball straight!

Spin RateSpin rate is the amount of backspin and sidespin imparted on the
ball at impact, which affects distance and accuracy. It is visually
identified during the second half of the ball’s flight.
This diagram demonstrates how optimum spin and launch
conditions results in optimum distance. Too much or too little spin
will affect distance and accuracy.
A low trajectory occurs, when there is not enough backspin on the
ball. This causes the ball to fall quickly, loosing distance. When the
ball flies too high, it has too much backspin, reducing distance, as the
ball starts too low, then quickly climbs upwards and drops.
The ideal type of shaft (steel or graphite) and flex for a
player varies according to their swing speed, ball flight and swing
characteristics.

Launch Angle
Launch Angle is the angle the ball leaves the clubface in
relation to the ground at impact. It is identified during the first half
of the ball’s flight. To maximise distance this must be optimised.
The diagram shows the ideal launch angle and demonstrates how too high or too low a launch angle affects distance.
